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| Diploma
in Retail
Merchandising Management |
| Duration
: 6 Months |
| Qualification : 10 + 2 |
| Total : 72 Classes ( 144 Hours ) |
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| COURSES
AND OBJECTIVES |
- An Introduction to Retail Management
- Learn how retailing works and the factors that influence
its success.
- An Introduction Selling and Service -
Understand how to create a shopping experience that builds
customer loyalty.
- Merchandising - Learn how to receive,
present and maintain merchandise.
- Human Resources - Learn how to identify,
hire, retain and build retail talent.
- Operations - Learn the functions that
support service and sales.
- Principles of Financial Reporting - Understand
how to drive sales growth.
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| Course Details |
- Retail
Management
— Introduction to Retailing
— The Shopping Experience
— Retail People and Positions
— Sales and Profit
- Selling
and Customer Service
— Introduction
— Managing Sales and Service
— Measuring Sales and Service Performance
— Customer Behaviours, Customer Image, Shopping Behaviour,
Buying Motives, Market Research.
- Merchandising
— Introduction
— Receiving and Staging
— The Merchandise Floor
— Inventory Management
- Human
Resources
— Introduction
— The Selection Process
— The Manager's role in the On-boarding Process
— Maximizing associate performance
— Managing Communications
- Operations
— Operational Elements that Support the Shopping Experience
— How Staffing Supports Operations
— Safety Standards
— Legal Requirements Regarding Operations
— The Role of Loss Prevention
— Store Operation
- Principles
of Financial Reporting
— Introduction
— Financial Reporting Tools
— Analysing and Interpreting Data from Reports
- Spoken
English
— Communication
— Mock Interview
— Group Discussion & Seminar.
- Personal
Skill
— English Skill
— Behaviour & Manners
— Body Language
— Interview Facing
— Bio-Data creation.
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